userops

Combination of "user" and "operations". Someone who is not a software
developer or a systems administrator, but who runs their own internet
services from a server. This might also be called lightweight systems
administration, in which software tools make the administration tasks simpler
and so do not require the traditionally detailed knowledge of a systems
administrator.

The term was invented by Christopher Allan Webber and Deb Nicholson at FOSDEM
2015.

http://coder.uk.to/bashrc/TheJargonFile/commit/05b9e5491213b7ac8c2fad89613c436e482c97f6

via https://larjona.wordpress.com/2015/04/19/six-months-selfhosting-my-userop-experiences/