>The tracking and ad targeting associated with the gigabit service cannot be avoided using browser privacy settings: as AT&T explained, the program “works independently of your browser’s privacy settings regarding cookies, do-not-track and private browsing.” In other words, AT&T is performing deep packet inspection, a controversial practice through which internet service providers, by virtue of their privileged position, monitor all the internet traffic of their subscribers and collect data on the content of those communications. >What if customers do not want to be spied on by their internet service providers? AT&T allows gigabit service subscribers to opt out – for a $29 fee per month. http://www.theguardian.com/commentisfree/2015/feb/20/att-price-on-privacy