Microservices "exist on all points of the hype cycle simultaneously"
But the marketing line that most precisely captures the Valley's social attitude isn't Facebook's—it's GrubHub's. A recent tag for the food-delivery firm reads "Everything great about eating, combined with everything great about not talking to people." A New York subway ad for Seamless (which merged with GrubHub) reads "Your favorite part of having a smartphone is never having to call anyone."
Reminder to people whose "big data" is under a terabyte: servers with 1 TB RAM can be had about $20k. Your data set fits in RAM.
“Tell me the truth,” Gavin demands of a staff member. “Is it Windows Vista bad? Zune bad?” “I’m sorry,” the staffer tells Gavin, “but it’s Apple Maps bad!”