отсос свободного рынка:

If markets were efficient, why was there a need for firm as all? Why didn’t all economic activity take place at the level of the individual, with everyone contracting everyone else? Coase concluded that there were transactional costs associated with doing business, such as negotiating contracts and protecting trade secrets. But a company could minimize those transaction costs by making it possible to avoid negotiating a contract for every single transaction, for example.
But technologies from shipping containers to software to web-based marketplaces are starting to smooth out those transaction costs, said